For London businessmen seeking to acquire new clients, there are three terms that they must familiarize themselves with: referrals, lead generation, and networking events. Individually, each of these offers an advantage that holds a great promise for business growth. When taken together, however, these three create the perfect recipe to skyrocketing sales and protecting investments. - Lead Generation and Referrals - Leads are basically lists of potential clients that a company could obtain via demographics, cold calls, or other marketing strategies. While leads do not exactly promise conversion to sales, they are the most likely people to avail of certain products and services. Referrals, on the other hand, lists of people that you obtain through partners and clients. Also, they do not exactly convert to sales, but they hold great potential.
http://www.bnilondon.co.uk/how-referrals-lead-generation-and-networking-events-bind-together/
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